About

Greetings, I’m Omar, a Creative Director and Design Director with more than 20 years of experience building brands and leading creative across digital, physical, and experiential environments.

My work sits at the intersection of brand strategy, identity, storytelling, and experience design. I help organizations translate complex ideas into clear, compelling creative systems; from visual identities and integrated campaigns to digital products, environmental graphics, signage, wayfinding, and immersive brand experiences.

Throughout my career, I’ve worked within agencies, in-house teams, and independent creative practices, having the priviliage to do work for brands including IBM, Citibank, T-Mobile, Novavax, Victoria’s Secret, American Express, and New York Cruise Lines. Whether shaping an identity from the ground up or evolving how an established brand shows up in the world, I bring a systems-minded approach that connects the big idea to every expression and touchpoint.

As a creative leader, I’m equally comfortable defining the vision, presenting to senior stakeholders, and working alongside multidisciplinary teams to bring the work to life. I’ve led designers, writers, strategists, developers, fabricators, architects, and production partners, creating the clarity and momentum needed to deliver ambitious work at a high level.

I’m especially drawn to opportunities where brand, culture, tech, and the built environment intersect, and where thoughtful design can improve how people understand, navigate, and experience an organization.

Outside of work, I’m an avid traveler and snowboarder who has ridden across three continents and counting. That same curiosity, openness, and appetite for new perspectives continues to shape how I approach creative work.

Core Competencies

  • Brand Strategy & Identity Systems

  • Experiential & Environmental Design

  • Signage, Wayfinding & Environmental Graphics

  • Scalable Design Systems

  • Digital Experience & Product Design

  • Cross-Functional Team Leadership

  • Concept-to-Implementation Oversight

My work has been featured at AIGA NY, The Type Director's Club and The Art Director's Club in New York City and has been featured in multiple design publications including Graphis's New Talent Annual in two consecutive years and also as a "Site of the Day" feature on the FWA.com.

 

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